networking events RSS

Welcome to another Experienced Exhibitor Crash Course class. This is part of our series “Exhibiting Strategy 101: Key Considerations When Designing a Trade Show Booth” Other classes can be accessed at the Experienced Exhibitor Crash Course page of this blog. Trade shows present an incredible opportunity to showcase your brand, meet potential customers, and create lasting industry connections. However, simply setting up a visually appealing booth isn’t enough. The real challenge lies in making your booth as functional as possible to maximize engagement, streamline interactions, and ensure a seamless experience for both visitors and your team.  Layout One of the most...

creating an eco-friendly trade show exhibit isn’t just good for the planet—it’s good for business

If you want to stand out in a crowded trade show hall, it’s not enough to just show up—you need to offer something compelling. This class of Crash Course will give you some ideas on How to Craft an Irresistible Trade Show Offer. Crafting an irresistible trade show offer is one of the most effective ways to increase booth traffic, generate qualified leads, and drive conversions. The right promotion, giveaway, or incentive can create buzz around your exhibit and give attendees a strong reason to stop, engage, and remember your brand. A great trade show offer begins with relevance. What do...

Trade shows can be one of the most effective marketing tools for B2B businesses, offering direct access to decision-makers, valuable networking opportunities, and powerful brand exposure. But without a clear trade show budget strategy, costs can quickly spiral out of control. To get the most out of your investment, you need to allocate resources wisely, cut unnecessary expenses, and focus on actions that drive measurable results. Start With a Clear Trade Show Budget Plan The first step in budgeting for a trade show is identifying your total available spend. From there, break your trade show budget into core categories such...

When it comes to trade show marketing, choosing the right trade show is just as important as your booth design or promotional strategy.