BrightLine Merchandiser: Make Your Display Work Harder

Most exhibitors aren’t looking for more stuff in 2026 — they’re looking to get more out of what they already bring to a show.

For many teams, that means finding smart ways to add visibility, movement, and flexibility to an existing booth without increasing footprint, complexity, or logistics. One of the most effective ways to do that is by adding a BrightLine Merchandiser — a compact lightbox display that integrates a TV monitor and can be used in multiple configurations.

Whether it’s positioned in front of a 10′ backdrop or used as a standalone kiosk, the BrightLine Merchandiser is designed to extend the usefulness of your booth, not replace it.

It is as simple as - One Component. Multiple Uses. Better ROI.

At its core, the BrightLine Merchandiser is a 36″ wide illuminated LightBox with an integrated TV monitor. What makes it valuable isn’t just how it looks — it’s how easily it adapts.

In a standard 10×10 booth, the merchandiser is often positioned slightly forward and to one side of an existing backdrop.

This creates depth, draws attention from the aisle, and introduces motion through digital content — all without redesigning the booth or increasing its footprint.

That same unit can also be:

• Reconfigured as a freestanding kiosk

• Used as a demo or product education station

• Deployed in a lobby, showroom, or reception area between events

Instead of buying a one-off add-on, exhibitors get a component that works across multiple environments and multiple events.

Designed to Integrate — Not Compete

One of the biggest concerns with add-on display elements is visual clutter. The BrightLine Merchandiser avoids this by integrating cleanly with existing booth designs.

Because it uses backlit fabric graphics, the visual language stays consistent with modern fabric backdrops and modular systems. The TV monitor adds motion and storytelling without overpowering the surrounding graphics.

The result is a booth that feels:

• More dynamic

• More intentional

• More engaging from the aisle

…without feeling busier or harder to manage.

BrightLine displays are engineered for modern marketing teams who want a standout presence without the setup headaches. Whether you need a 10x10 trade show booth or a large reconfigurable space, BrightLine adapts to you.

When you're not at a trade show: 

~ Great For Retail Spaces! ~ Attach shelves and attract attention to your products for sale or show! 

~ Tell your Brand Story in your Office Lobby ~ Attach a TV and loop your ads & products promos. We can help you produce the loops and get set up - super easy! You just need a USB.

~ Add an ELO Touchscreen and build an interactive experience. Simply programmed through a webportal YOU control. We can help with that too!

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It's a Smart Upgrade — Without the Financial Hit!! For many exhibitors, timing and budget matter just as much as design.

The BrightLine Merchandiser is often paired with Buy Now, Pay Later financing options, allowing teams to upgrade their booth setup without a large upfront expense. This makes it easier to invest in higher-impact display elements while spreading costs over time.

If you’re planning for upcoming shows and want flexibility — both visually and financially — this is often part of the conversation.

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Would you like help designing your Exhibiting Strategy? Experience Exhibits offers no-charge no-commitment consultations to help you craft a true face-to-face marketing tool that produces the best results.

What do you need to include in your Exhibiting Strategy? Call us at (431) 557-1414 or email now to get the ball rolling.